About Us
Two Locations. One Philosophy. All You.
At bluecarrot Athletica + Wellness in Richland (G. Way), we redefine what it means to move, train, and transform. Our method fuses high-intensity, low-impact, core-focused, the Lagree Method with strength, cardio, and precision-focused training to deliver undeniable results. This is not a trend—it's the future of fitness. Elevated, bold, and designed to sculpt both body and mindset.
Just minutes away, WELL. by bluecarrot in Kennewick offers a sensory shift—a social wellness lounge rooted in nourishment and intention. Think curated organic superfood smoothies, organic cold-pressed juices, organic coffee, acai bowls, and gut-friendly meals—all crafted by a Clinical Nutritionist and served in a space that feels different!
bluecarrot isn’t just another brand. It’s a belief system.
Born from frustration with a system that treats symptoms, not causes—
Founded by Eddie, who walked away from western medicine to rebuild health from its root—
We don’t chase trends.
We don’t sell surface-level solutions.
We rebuild from the inside out.
At bluecarrot Athletica + Wellness, we sculpt strength—because a powerful body speaks the language of self-worth.
At WELL. by bluecarrot, we fuel the gut—because true healing begins at the core.
Every smoothie. Every class. Every detail—
Curated with intention.
Backed by science.
Built for transformation.
This is for everyone who’s done with shortcuts.
For the human who wants more from life than “normal.”
For the soul ready to live fully, feel deeply, and reclaim vitality at the root.
Welcome to bluecarrot.
Where medicine meets movement.
Where nutrition meets power.
Where you begin again.
Eddie Jimenez, MS, CN, INHC, CPT
Meet Our Founder
Eddie Jimenez, the visionary founder of bluecarrot. As a clinical nutritionist and exercise specialist with over 10 years of industry experience, Eddie's journey began with a profound belief – the key to optimal health and the ultimate anti-aging solutions lies in the symbiosis of gut health and core strength. Transitioning from western medicine to holistic health, he recognized the transformative power of nutrition, movement, and lifestyle change. Eddie's mission at bluecarrot is rooted in this understanding, guiding individuals on a holistic path to well-being.